Amex, is a multinational financial services corporation. Founded in
1850, the company is best known for its credit card, charge card, and
traveler's cheque businesses. Amex cards account for almost 24% of the
total volume of credit card transactions in the US, the highest in this
category. It has been ranked the 22nd most valuable brand in the world
by BusinessWeek and Interbrand, estimating the brand to be worth US $15
billion. Fortune listed Amex as one of the top 20 Most Admired Companies
in the World. The company's mascot is a Roman gladiator, whose image
appears on the company's travelers cheques and charge cards.
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